Hello, my name is
Nirave
Technology Evangelist
- HELLO@NIRAVE.CO
- 408-387-3788
About me
I am a journalist, executive and analyst focused on technology and health. I specialize in monetizing digital audiences through expert content.
I help publishers and companies make more money through authoritative, expert and trusted content.
As a journalist of 18 years turned publisher, I understand the consumer shopping journey on the internet. Using lessons learnt from 10 years working directly with customers in retail, I have seen how the buying journey has changed, and helped multiple publishers adopt new methods to take advantage of these changes.
Through a career spanning multiple continents, I’ve reported on thousands of products, managed hundreds of campaigns and helped partners generate millions of dollars in revenue. I specialize in creating content processes, monetizing existing audiences and building new audiences to take advantage of specific time-limited consumer trends.
What I do
My years of experience reporting, testing and evaluating a variety of technology categories means I understand customers, and can help precisely position your brand.
STRATEGIC THINKING
Years of experience reporting on technology means I understand why certain products are picked. and can strategically place your brand to attract those customers.
REVENUE GENERATION
Build and monetize enthusiastic audiences focused on specific product categories, including home, health, consumer technology, IoT and travel.
AUDIENCE DEVELOPMENT
Build new audiences across a variety of mediums. We can use both earned and paid audiences to ensure your brand story reaches the right customers.
Skills
Revenue & Strategy
Audience & Editorial
By the numbers
My Experience
2023-
Mint Insights
House Of Tech
Founder / Chief analyst
Built to provide services to companies, and detailed analysis for consumers, Mint Insights offers a unique way to continue Nirave's evangelism of the best technology. Nirave can also be found as a contributor on other websites.
House of Technology is launching in early 2024, with the inaugural HoT Tech Awards 2024 at CES.
2020-2022
Busy Pixel Media
Valnet Inc.
CHIEF CONTENT OFFICER / GM
I led the Busy Pixel Media team to an 8-figure exit, with a diverse revenue stream and initial foray into affiliate core to this strategy.
COVID was a period of growth, with a company rebrand to Busy Pixel Media, the launch of our first physical product, acquisition of five digital businesses, 30+ new hires and an eventual exit at a 75% premium over our pre-COVID valuation.
Following the acquisition, I was a GM for the BPM Group at Valnet, helping to integrate the team and share best practices.
2018-2020
Mobile Nations
CONTENT DIRECTOR
I was a part of the amazing Mobile Nations team, helping lead branded content efforts as well as build new audiences for TechnoBuffalo and liaise between editorial and commerce.
This role included managing content creation and events at CES, culminating in the Future Tech Awards at CES 2020 as part of Future Plc's acquisition of Mobile Nations.
2015-2018
Android Authority
DGiT
SoundGuys
MANAGING EDITOR
I helped lead Android Authority during several formative years, including managing a YouTube channel with 3m+ subscribers and millions of readers per month.
This role included managing all PR relationships and entire team efforts at trade shows, as well as partnership execution and management, content creation & strategic thinking.
2007-2015
UK Mobile Review
FOUNDER & EDITOR-In-chief
I built one of the UK's largest independent single-staff websites, serving 4m+ pageviews per month at its peak. This included content creation, strategic thinking and revenue management.